臺灣全民學習平台 Marketing Management：Branding your company 4P-wise 講師:BehzadForoughi 影音教學 英語發音(DVD版) 臺灣全民學習平台MarketingManagement：Brandingyourcompany4P-wise講師:BehzadForoughi影音教學英語發音(DVD版)內容說明: Marketingisoneofthemostmisunderstoodmanagementareastoday.Itisoftenusedinterchangeablywithshopping-relatedactivities,butitencompassesamuchbroaderrealmthansimplysellingaproduct. Thisintroductorycoursecoversthefundamentalsofmarketingmanagementwhichistheprocessofcreating,promoting,pricingandplacingproductstofacilitatesatisfyingexchangerelationshipsinadynamicenvironment.Inthiscourse,studentsareexpectedtolearntheterminologyandconceptualmarketingmodelsinthesimplesttermsandpavethewayfortheirpathtomarketingexcellence.Thiscourseisdesignedforanyonewithinterestinmarketing. 課程目標 BasicconceptsofmarketingMarketingstrategyandplanPositioningstrategyMacroandmicroenvironmentThemarketingresearchprocess 授課教師 教師姓名：Dr.BehzadForoughi教師簡介：BehzadForoughihasPhDinmarketingfromUniversitiSainsMalaysia(USM),Malaysia.HeiscurrentlyworkingasanAssistantProfessoratI-ShouUniversity,Taiwan.Behzad’steachingexperienceincludesoverfouryearsasateachingfellowandassistantprofessorwithextensiveexperienceinteachingmarketingcourses.課程內容: 00_? 001_TaiwanLife-UserManualforStudents.pdf 002_CaseStudy_Readings-GOOGLE.doc 003_Casestudy_Readings-TWGTEA.doc 004_Casestudy_Readings-PTHEINZABC.doc 005_Casestudy_Readings-MICROSOFT.doc 006_Casestudy_Readings-PROCTER&GAMBLE.doc 01_IntroductiontoMarketing 001_IntroductiontoMarketing-Introduction.mp4 002_1-1WhatisMarketing_.mp4 003_1-2WhatisMarketed_.mp4 004_1-3Marketingcoreconcepts(1).mp4 005_1-4Marketingcoreconcepts(2).mp4 02_MarketingStrategicPlanning 006_MarketingStrategicPlanning-Introduction.mp4 007_2-1Valuechain.mp4 008_2-2Corporateanddivisionstrategicplanning.mp4 009_2-3Businessunitandproduct.mp4 03_Segmentation,Targeting,Positioning 010_Segmentation,Targeting,_Positioning-Introduction.mp4 011_3-1Segmentationstrategy(1).mp4 012_3-2Segmentationstrategy(2).mp4 013_3-3Segmentationstrategy(3).mp4 014_3-4Targeting&Positioning.mp4 04_MarketingInformationSystem 015_MarketingInformationSystem-Introduction.mp4 016_4-1Internalrecord&MarketingIntelligence(1).mp4 017_4-2Internalrecord&MarketingIntelligence(2).mp4 018_4-3Themicroenvironment.mp4 019_4-4Themacroenvironment(1).mp4 020_4-5Themacroenvironment(2).mp4 05_MarketingResearch 021_MarketingResearch-Introduction.mp4 022_5-1Problemstatement(1).mp4 023_5-2Problemstatement(2).mp4 024_5-3Marketingresearchprocess(1).mp4 025_5-4Marketingresearchprocess(2).mp4 026_5-5Marketingresearchprocess(3).mp4 027_5-6Marketingresearchprocess(4).mp4 相關商品:臺灣全民學習平台FinancialTechnology：PersonalFinanceatyourFingertips、AIcanhelp講師:巫沛倉影音教學英語發音(DVD版)臺灣全民學習平台Investment(Basics)：Leveragingyourfortune講師:PlamenPatev影音教學英語發音(DVD版)臺灣全民學習平台新興產業趨勢與商業模式講師:駱世民影音教學中文發音繁體中文版(DVD版)臺灣全民學習平台用程式學生命科學，用生命科學學運算思維講師:廖柏凱影音教學中文發音繁體中文版(DVD版)臺灣全民學習平台數位轉型與資料視覺化(2022秋季班)講師:胡詠翔影音教學中文發音繁體中文版(DVD版)